Alike others brand area representative office, The HM Sampoerna Lebak Bulus's are obligated to follow the brand principle and guideline for their operation and practices yet they are still encourage to develop their internal teams values that can drive the best performance to the Group and that's when the "#FIGHTFOR1" motto's were born.

We are so excited to interpret this motto's into the form of illustration, we come out with the ideas of how this "kinship" spirit presented in the midst of a journey where not only involving a internal support systems, but it can be extend to supporting each office area's.